SEO Tips & Advice | Social Media Strategies & News

OK, so now Social Media has really started to become “main stream” – businesses are starting to cotton onto the idea it’s best for them to get involved and get a presence on various platforms. Facebook, Twitter and YouTube seem to be the popular choices (makes sense due to the user bases).

But one new problem arises, and that’s most companies are being there just for the sake of being there. They see their competitors doing it – they hear about it on the news, but they are yet to discover exactly what to do.

Another massive blockade is the reams of red tape that larger businesses have surrounding internal and external processes. This makes the whole use of Social Media very tricky indeed, as it often slows down response times to customer queries and there appears to be a big fear factor with allowing employees to be the voice of the business.

That’s why I believe small businesses (even one man operations) have a massive advantage over their big rivals. Never before have they been able to compete as easily and for free. Whilst the big guys are worrying about what to say, tone of voice, how to respond – the little guy can do whatever they like and only have themselves to answer to. What an advantage!

I had the pleasure of meeting a guy who runs a coffee van in Soho London, and was really excited to learn he uses Twitter, and blogging to share with his customers his every day experiences.

Read more…

Popularity: 5%

OK – so you’ve got on Twitter, worked out what the hell it’s about and then thought “How on earth am I gonna get more followers?”

It’s true – it would be best to have an audience when it comes to Twitter – yes, you can just tweet to yourself as after all it is a micro blogging platform but in order to get the most out of Twitter, you need to get involved in the real time conversation.

One of the main things that grates me about the common answer to the above question is “Just follow more people and most will follow back” – ok great, so you can handle a million tweets flying at you 24/7/365? Are you interested in all those people? No? What a surprise.

Instead of thinking of ways to gain fake followers, you’d be best off following a few easy methods to gain followers who are actually interested in you.

Besides – seeing a Twitter profile with an unhealthy ratio of followers to followed just doesn’t look genuine. Are they really listening to all those people?

So – lets get onto 5 ways to increase your Twitter followers:

Read more…

Popularity: 71%