Why Being a Snob Can Hurt Your Rankings
20. Dec, 2009 
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This is part one of my “Don’t be a Snob” series. How many parts will there be John? I hear you say. Well – I don’t know! Definitely 2 – maybe more 
I hear it all the time – through forums, through conversation and all sorts of other channels.
Oh, I don’t want that link – it’s a nofollow
It’s exactly this type of mentality that can actually go against you and hinder your rankings. Why? Well the search engines know about link building, I mean come on – it’s part of their algorithm for choosing who should rank and where. It’s an important part of Search Engine Optimisation, one that I personally always stress that if you could only choose one SEO factor, I would recommend link building.
So how are nofollow links any use? After all – they don’t pass any link value, so why bother?
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