Why Being a Snob Can Hurt Your Rankings – Part 2
05. Jan, 2010 
View Comments
Welcome back everyone. I hope you all had a fantastic new year celebration and are ready to hit 2010 with all you’ve got!
Towards the end of the year, I posted about Why Being a Snob Can Hurt Your Rankings with regards to the use of nofollow links. If you missed it, I suggest you check it out, as you may be one of those snobs 
This time I want to focus on another snobby behaviour with regards to linking, and it’s one you cannot afford to ignore – especially with how the search engines are starting to shape up with how they look at links.
One of the most important SEO factors at the moment (and has been for a looooong time) is the quality and quantity of links pointing to your pages. This really helps when it comes to ranking, but how/why? Well the search engines see links pointing to your pages as “votes” or “approval”.
So how does it help you rank for specific keywords? Well – to keep it very quick and simple (for this post) – you link to your pages with keywords in the anchor text (the text that is clickable). So rather than using “click here”, or “more info” – you would use anchor text such as “Blue Widgets”, or “Dog Training” – whatever keywords you want to rank for.
So – it stands to reason to get as many links as possible using those keywords and yes it does work! So that’s great stuff – all you need to do now is blast a load of links with perfect anchor text at the pages and you’re cooking on gas! No. Not true.
Popularity: 40%
