NSPCC Letter From Father Christmas

Bit of an unusual post from me today but it’s for a good cause so I thought I would share it with you! Naturally, I will take a look from a Social Media view

NSPCC (National Society for the Prevention of Cruelty to Children) have launched a campaign to allow you to send a personalised letter from Santa to your children (or any child for that matter). This is a great little gift all for a suggested donation of £5. Here is the information below:

The NSPCC’s Letter from Santa fundraising initiative gives parents, grandparents and anyone else the chance to nominate someone special to receive a magical letter from Santa for a suggested donation of £5. The letter is personalised with the child’s name and age and is sure to confirm that Santa will be making his usual stop in the child’s home town to wish everyone a merry Christmas. The letter is written in a hand script font and is beautifully illustrated on quality colourful paper. The envelope shows that it’s been safely delivered through ‘express Rudolph Mail’.

Fundraiser Binita Patel said: “Letter from Santa is a brilliant way to put an extra twinkle into Christmas this year and make a child feel extra special. The appeal also helps us to raise money to support children who are perhaps not as fortunate.“

“It is important to remember that Christmas is not a time of celebration for every child. Over the 12 days of festive cheer last year, ChildLine – a service provided by the NSPCC – counselled over 3,500 children who were in danger or distress and had nowhere else to turn. By supporting this appeal you will be helping to provide support, advice and protection for these children who are in desperate need of help.”

Also on offer is a Baby’s First Christmas letter from Santa, which is the perfect keepsake for newborns celebrating their first festive season.

To order a letter from Santa for a child you know, visit http://www.nspccwishes.org.uk/ or call 0845 839 9304.

It does look a real cool little gift and I can imagine thier eyes will light up when they receive it. There is a video on the site to show you more, so go check it out!

OK, from the social media side of things, there’s one thing that I’m pleased they’ve done, and that’s include the “Add This” button on the top right. This allows people to share the page via several social bookmarking sites – so that’s a pretty cool touch.

What would I do? Well, I wouldn’t just rely on that. A lot of people aren’t really sure what that is and why they would click it. Instead? I would allow people to order as normal, and right before the final confirmation, allow them to share what they’ve just done via Facebook and/or Twitter.

This is a real opportunity to allow people to spread the word about the campaign via thier networks. You could set up a pre-defined tweet that reads something like:

@NSPCC – Just ordered my Letter From Santa, they’re gonna love it! #letterfromsanta

OK, what that does, is not only get further exposure to NSPCC’s Twitter account by mentioning them in an @reply and get a hash tag going for the name of the campaign, which will become clickable and that will take people to a stream of tweets containing that hash tag. Of course, there is a chance of a Retweet for it to be passed on further.

Now the above is all depending on NSPCC using their Twitter account. At present there isn’t any activity, depsite over 200 followers. It’s not the easiest of subjects to use Twitter for, but I’m sure they could get creative if they had the right Social Media advice

On to Facebook – by using Facebook connect, this would allow people to log in via their Facebook account and post to their wall what they have just done. Again, this has the potential to spread very nicely via the newsfeed and in turn attract more traffic to the page and hopefully more orders!

As I say, this looks like a real nice gift for any children in your life. They’re bound to love it and cherish it. I wish them luck with the campaign. Guys – if you’re reading this, please take the above into consideration to get as much coverage and exposure as possible.

Hopefully that helps!

As usual guys, let me know what you think and let me know if you’ve placed an order!

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