Mobile Phone Networks Embracing Social Technologies

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Hey Everyone,

Just another quick post (they don’t ALL have to be long do they? )

I caught an advert from Vodafone this morning and I thought it was quite cool. It was showcasing their new 360 service which allows their customers to integrate a LOT of supported social networking and instant messaging together in one service.

The advert can be seen below:

I think it’s a cool advert. It really showcases what is/will be possible when it comes to organising things all via your mobile.

Vodafone will be providing customised devices to allow this service to operate, with models from Samsung and others being available soon.

It’s great to see that not only are the phone manufacturers getting onto the case in making social networking more accessible on your phone, but the networks (UK at least) are also lending a hand.

I think it’s still early days for adoption as not everyone will be into this kinda thing yet, but I cant see it being long until this kind of use of a mobile becomes commonplace.

Really looking forward to the developments of this service. I will also be covering other mobile based social media platforms and phones but wanted to cover this as it was fresh in my mind today.

For the Vodafone press release on the 360 service, check it out here.

Oh and one disappointing aspect of this campaign, is that Vodafone show a URL (redheadsunited.net) and it isn’t even live. To me a school boy error. The least they could have done was redirect that URL to the Vodafone site – or use it has a whole microsite showing off the possibilities.

Vodafone – you dropped the ball on that one.

What do you think of the campaign? Do you see you using your mobile phone like this in the future? Do you think it will catch on?

Let me know!

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