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Keyword Research – MSN Commercial Intent

UPDATE: Unfortunately this tool is no longer in existence. However, I have kept this post live to show what was possible.

By now, if you’ve been playing around with the selection of free keyword research tools I have demonstrated, you should have some kinda list of keywords that you feel would be great to aim for. If you haven’t – I suggest you check out the Keyword Research Category.

But what now?

Well having a list of keywords is great – knowing how popular they are, even in different countries is also great. But how do you know if you’re going to profit from them? Lets face it – that’s why we’re doing this stuff right?

It’s all very nice showing of your nice rankings, but that means nothing if it’s not bringing in the moolah. I’ve ranked highly for some real strong keywords before, but the conversion was not worth writing home about. Yes, there could have been other factors such as the written copy etc, but even with lots of traffic to counteract that – it still was a flop.

Is there a way of finding out how likely people are going to spend money using particular keywords? Well actually there’s at least two ways and today I will be covering one of them. The best part? It’s still free ;)

MSN also provide various tools but one in particular stands out, and is worth including in your keyword research process. Trust me, it’s worth taking that extra time on this.

So go ahead, check out the video below to get an understanding of how the tool works, and also to be clearer in how to think about the keywords you want. Top level generic isn’t always best ;)

MSN Commercial Intent Tool can be found here.


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4 Responses to "Keyword Research – MSN Commercial Intent"

  1. Mike says:

    what plug in did you use for the tweetmeme/fb/buzz/digg/email box on the left? I also really like the social media connect buttons floating on the right.

  2. johnhutson says:

    Hi Mike – thanks for stopping by!

    The plugins I use are:

    “Sharebare” for the left hand side share buttons
    “Cute Profiles” for the right hand side Social Media profile buttons.

    Hope that helps!

    John

  3. Anonymous says:

    The tool is no more?? I just tried to get it, but the page is removed.

  4. Anonymous says:

    Ah that’s a shame. It is a very old tool now and they seem to have removed it.

    The closest I could get is here: http://adlab.microsoft.com/Audience-Intelligence.aspx

    And then the link to the tool still doesn’t work.

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