Google Real Time Search – What You Need to Know
08. Dec, 2009 
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Listen up – I need to be quick.
Just finished recording a screen capture video showcasing the Google Real Time Search and I wanted to get this post out there. After all, if I waited, it wouldn’t exactly be “real time” would it? 
Late last night (UK time), I saw the news, that Google had announced further information about their real time search (via Mashable – thanks guys!) Now this is BIG with a capital – well B of course!
Why? Simple – this affects EVERYTHING in the SERPs (Search Engine Results Pages). The organic results aren’t gonna be the dominating factor on certain search terms. PPC (Pay Per Click) may be overshadowed even more if your ad appears down the right hand side.
If you’re an SEO that has been burying your head in the sand when it comes to Social Media and how it “doesn’t affect you”, then sorry – this is a kick in the balls for you. You woken up yet? This is as big as when PPC got introduced so deal with it, accept it and understand it.
It’s not just Google Real Time Search – it’s Bing. They announced before Google about their intentions to show Twitter AND Facebook updates in results. Bing also has a more exclusive relationship with Facebook as Microsoft (creators of Bing) have invested, and that includes exclusive deals, such as paid for ads and no doubt special treatment.
So Google will be showing Facebook PAGE updates and nothing more (yet), even this element doesnt appear to be live yet. Make sure you have your fan pages indexed! This is an awesome opportunity.
OK, make sure you check out the video below to see more about how Google Real Time Search will affect the search landscape.
Let me know what you think. Am I getting too excited? Too ahead of myself? Or am I just super awesome and know my shiz? Let me know!
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John Hutson
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