Case Study – How Small Businesses Can Benefit From Using Social Media

OK, so now Social Media has really started to become “main stream” – businesses are starting to cotton onto the idea it’s best for them to get involved and get a presence on various platforms. Facebook, Twitter and YouTube seem to be the popular choices (makes sense due to the user bases).

But one new problem arises, and that’s most companies are being there just for the sake of being there. They see their competitors doing it – they hear about it on the news, but they are yet to discover exactly what to do.

Another massive blockade is the reams of red tape that larger businesses have surrounding internal and external processes. This makes the whole use of Social Media very tricky indeed, as it often slows down response times to customer queries and there appears to be a big fear factor with allowing employees to be the voice of the business.

That’s why I believe small businesses (even one man operations) have a massive advantage over their big rivals. Never before have they been able to compete as easily and for free. Whilst the big guys are worrying about what to say, tone of voice, how to respond – the little guy can do whatever they like and only have themselves to answer to. What an advantage!

I had the pleasure of meeting a guy who runs a coffee van in Soho London, and was really excited to learn he uses Twitter, and blogging to share with his customers his every day experiences.

After checking out Rob (AKA BrewedBoy) and his activity, I was keen to find out more, so as part of a launch of our first episode of I Spy Marketing TV, I headed down there to ask him some questions.

Check out the video interview below (sorry about the wind noise!) And see what you think about how BrewedBoy has embraced Social Media for his business.

Let me know your thoughts in the comments below!

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